Predictable.

So we read part of the book describing how things were predictable and calculatable. People need to know that a product will be just as fun, satisfying, tasty or beneficial all across the board. It doesn’t matter where you go. The aesthetic of the stores all look the same, smell the same, have the same merchandise, etc. This is like the Big Mac or even the look of a McDonald’s restaurant. No matter where you go you will always know that McDonald’s will have a Big Mac with two patties, lettuce, onions, that special sauce all on a sesame seed bun. This is also similar in shopping stores that are franchises. Forever 21, a “hip” shopping store, will always have the same clothes in the stores and online. This also is another point for McDonaldization. Instead of going to the store and buying things, people can now turn to the internet and have things at the touch of a button. They don’t have to leave the comforts of home. They can have things when they want, how many days they want it in, etc. Our culture has become so lazy and dependable on efficient things.